Under Armour Launches New Innovative Lighthouse Hub

Under Armour Launches New Innovative Lighthouse Hub
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Technology enables the apparel industry to not only do things better and easier, but also to envision completely new things that have never been done before. As Under Armour celebrate their 20th year in business, they are pushing the boundaries of the impossible with the opening of the Lighthouse Hub, a Baltimore-based manufacturing and design innovation lab.

The 35,000-square-foot hub will be theUnder Armour Lighthouse 3 epicenter for process and innovation where the brand will advance the creation of product with cutting-edge machinery, advanced manufacturing testing, and prototype development.

The Lighthouse will have dedicated teams working and developing innovative technologies to pioneer future design and manufacturing processes. These include 3D design and body scanning for custom footwear and apparel design to reduce fabric usage in development, 3D printing and apparel prototyping to test and bring products to life, and apparel and footwear pilot lines to evaluate how concepts will perform on a full production scale.

Lighthouse is the first hub as part of Project Glory, a vision to make products closer to their markets and where they are sold. For example, in the US for US buyers or Europe for Europeans. Based at Under Armour’s headquarters in Maryland, the hub focuses on what the company calls “local for local” manufacturing to allow product to be made in the US. The goal for this local manufacturing can mean faster time to market by creating local jobs, and a change in pricing through lowering manufacturing and labor costs.

The state-of-the-art facility will be the hub where new product and process technology is developed. The best practices will then be implemented into the existing supply chain throughout Under Armour’s global offices and partners.

“As Under Armour celebrates 20 years in business, we are committed, more than ever, to driving global innovation and continuing to expand our Global Headquarters in our great hometown of Baltimore, Maryland, USA,” said Kevin Plank, Founder and CEO, Under Armour. “The UA Lighthouse will serve as a beacon to make product better, faster, and more efficiently, ultimately solving real problems for athletes and making them better around the world.”

Under Armour have already seen benefits to incorporating technology into their workflow – and the hub is a pioneering step for innovation in the apparel industry. Congratulations to Under Armour for driving innovation with Lighthouse. To learn more about Lighthouse, click here.

Dana Soffer

Dana Soffer

Director, Corporate Marketing
Dana has over 15 years experience in international marketing and communications for leading global B2B and B2C companies. She currently develops and executives corporate marketing communication strategies, builds brand identity and manages public relation efforts. Dana has a BA in Human Behavior & Marketing from Colman College of Management.
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