New York Fashion week is upon us, and the upcoming autumn/winter 2018 trends are being set. Here are some of the highlights:
Technology & Fashion Getting More Connected
The fashion industry is incorporating technology more into all aspects of the textile industry workflow from design to engaging with the customer. Today, retailers and brands are already experimenting with artificial...
Will Artificial Intelligence Transform Apparel & Retail?
Unless you've been in technology hibernation, chances are you've heard about artificial intelligence (AI) and how it's making its way more and more into the apparel and retail sectors. By 2020, it's predicted that the AI market will be worth more than $47 billion, a huge growth from the $8 billion market in 2016.
Today, most brands have begun experimenting with AI as a communication method, via chatbots, to interact with customers changing the...
2018: The Year of the Consumer
If the 2017 was the year of retailers and brands adopting more technologies, 2018 is setting itself up to focus on engaging with the consumer. With more than 70% of U.S. consumers expecting some sort of personalization from online businesses, providing shoppers with unique and individualized experiences will be necessary for success.
Brands that create personalized experiences by integrating advanced digital technologies and...
Cashing in with Chatbots
As e-commerce and m-commerce continue to flourish, it's necessary to think about the interactions and communication with customers before, during, and after purchases.
Customers seek immediate responses to their needs, and that’s where the increase use of chatbots come in. Chatbots are an indispensable tool allowing retailers and brands to engage with customers in a more personalized, and efficient way. Chatbots...