A New Era in Fashion & Apparel

A New Era in Fashion & Apparel

A new shift is beginning in the fashion & apparel industry, where speed is no longer just an advantage – it’s a requirement for survival. Production cycles have shrunk from months into weeks, as brands are trying to get from concept to shelf even faster than before.  

However, speed isn’t just about shortening concept to shelf. It’s also about efficiency, earlier validation & creating better products. Shrinking production cycles is just one part of the key to success.  

This was one of the key takeaways that arose at the recent PI Berlin event, which brought together thought leaders and brands to see how technologies are disrupting the fashion & apparel industry.

What united all the panels was that adopting technology and 3D is the key for survival, not just to succeed.

So how can we use 3D as a foundation to win in this new era?  

  1. Don’t wait for industry to force you to change – start now. The timing in which you adopt 3D will be one of your company’s most impactful business decisions.  
  2. Motivate Designers. 3D enables designers to make multiple iterations & decisions immediately – without a physical prototype.  
  3. Motivate vendors. Imagine the change impact of a supply chain player saying product development can be guaranteed in 30 days – with all prototypes & styles approved.   
  4. SMART proof of concept. Onboard the correct tech-savvy teams to lead the way. Take one stride into the digital space, measure its impact and then add more.  

To survive in the new era, digitizing the core product of the fashion industry, in this case designing, developing, and producing a garment with 3D, is crucial. Technology doesn’t make a change on its own, you need the right product, the right people, and the right process to succeed.

Will you be part of this new era? 

Dana Soffer

Dana Soffer

Director, Corporate Marketing
Dana has over 15 years experience in international marketing and communications for leading global B2B and B2C companies. She currently develops and executives corporate marketing communication strategies, builds brand identity and manages public relation efforts. Dana has a BA in Human Behavior & Marketing from Colman College of Management.
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